Bogleheads University

Ten core Bogleheads principles, presented by Bogleheads experts at the Bogleheads conference in October 2022

Principle 1 - Develop a Workable Plan

Author and White Coat Investor founder Jim Dahle kicks off the first Bogleheads University with an exploration of the first Bogleheads principle: Develop a Workable Plan. He covers the importance of setting financial goals, investing in various investment accounts, and finding an appropriate asset allocation.

Principle 2 - Invest Early and Often

Morningstar director of personal finance Christine Benz tackles Bogleheads Principle #2: Invest Early and Often. She covers the importance of investing as soon as you possibly can - even if that means investing a fairly small sum. She then explores lump-sum investing versus dollar-cost averaging (investing often) - and the pros and cons of each. 

Principle 3 - Never Bear Too Much or Too Little Risk

Financial advisor and author Allan Roth covers Bogleheads Principle #3: Never Bear Too Much or Too Little Risk. He discusses how to select investments that are appropriate given your goals, time horizon, and risk tolerance. 

Principle 4 - Diversify

Morningstar director of personal finance Christine Benz covers Bogleheads Principle #4: Diversify. She explores the advantages of index funds and exchange-traded funds for investors at all life stages, and shares how the 3-fund portfolio (consisting of Total Stock Market, Total International Stock, and Total Bond Market) is exceptionally well diversified. 

Principle 5 - Never Try to Time the Market

Financial advisor and author Rick Ferri tackles Bogleheads Principle #5: Don't Try to Time the Market. He shares data showing how investors often hurt their results with poor timing decisions and discusses how investors can put in place a plan that requires relatively little ongoing maintenance. 

Principle 6 - Use Index Funds When Possible

Financial advisor and author Rick Ferri discusses Bogleheads Principle #6: Use Index Funds When Possible. He shares data pointing to the performance edge that index funds hold in most major categories and the risks that investors court by emphasizing actively managed funds. 

Principle 7 - Keep Costs Low

Financial advisor and author Allan Roth tackles Bogleheads Principle #7: Keep Costs Low. He discusses the gamut of costs that investors pay: expense ratios for their funds, transaction costs, advice costs, tax costs, and the cost of poor timing decisions. 

Principle 8 - Minimize Taxes

Tax and Social Security expert Mike Piper covers Bogleheads Principle #8: Minimize Taxes. He shares key ways to minimize investment-related taxes, including maximizing contributions to tax-sheltered accounts, investing tax-efficiently within taxable accounts, and paying attention to "asset location." 

Principle 9 - Invest with Simplicity

Tax and Social Security expert Mike Piper tackles Bogleheads Principle #9: Invest with Simplicity. He discusses how investors in multi-asset funds often do a better job of capturing their funds' returns than in investors in other fund types. 

Principle 10 - Stay the Course

Author and White Coat Investor founder Jim Dahle discusses Bogleheads Principle #10: Stay the Course. He looks at how investors can undermine their own results with too-frequent buying and selling, including chasing hot performers. 

Q&A with the five faculty members

Bogleheads University "faculty members" tackle attendee questions. They discuss investing in an inflationary environment, setting up bucket portfolios for retirement, lump sum versus dollar-cost averaging, and potential undervaluation in non-U.S. stocks. The panel discussion includes Christine Benz, Jim Dahle, Rick Ferri, Mike Piper, and Allan Roth. 


The John C. Bogle Center for Financial Literacy is a non-profit organization dedicated to improving financial literacy. We were approved by the IRS as a 501(c)(3) public charity on February 6, 2012. The approval was retroactive to November 22, 2010, the date of the organization's incorporation as a non-profit Texas Corporation.


To expand John C. Bogle's legacy by promoting the principles of successful investing and financial well-being through education and community.


Create a world of well-informed, capable, and empowered investors.


  • Commitment to and focus on the investment philosophy of John C. Bogle.
  • Community: The maintenance and expansion of the well-established Boglehead sense of community and belonging.
  • Fairness: That investment companies should treat investors equitably so that investors receive their fair share of investment returns.
  • Focus: Highlighting quantitative evidence-based research.
  • Simplicity: That investing can and should be simple.
  • Stewardship: Advocating for and supporting servant leadership dedicated to the benefit of investors.